Displaying posts filed under

Tips: Leads

Jan
14
2012

Intro conflict, build tension in features

Conflict drives stories. Too many writers fail to recognize this, burying the tension – revealing it after a general overview or considerable background material. That’s not the case with Randall Mell, a sportswriter for the Golf Channel. The tension builds from the opening two lines:

Jan
13
2012

Writers don’t hack their leads

Late last night, Dwight Howard broke one of Wilt Chamberlain’s records (and we’re not talking about the Stilt’s alleged boudoir shenanigans), a feat that was reported by several news agencies. Howard was hacked and shoved whenever he touched the ball, a strategy employed for years against Shaquille O’Neal. Like Shaq, Howard is a mediocre free [...]