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Tips: Building relationships

Jun
27
2012

SIDs are not enemies to sports journalists

A few thoughts on sports information directors after the national CoSIDA conference in St. Louis this week.
1. SIDs are not journalists’ enemies. Sure, some SIDs try to ‘control’ everything from telling journalists when they can speak with athletes to sitting in on interviews (an egregiously bad move, btw, SIDs – unless, of course, you want [...]