Yahoo, not ESPN, is the top destination for online sports coverage – at least when it comes to total audience. Yahoo attracted nearly 55 million unique visitors in January, more than 16 million more than runners-up FoxSports and ESPN, reports SportsBusiness Journal. Yahoo trails ESPN, though, when it comes to time spent on a website, earning a 32.1 percent share compared to Yahoo’s 19.9 percent. While jobs at print publications have declined, companies bid for the top talent online. And here’s why – that’s where readers (and advertisers) are headed. So, as I’ve noted, build both your reporting and online skills to better position yourself for the ever-evolving world of sports media.
Yahoo, ESPN battle for online sports audience
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How best to turn yourself from sports fan to professional sports journalist? Quickly moving beyond general guidance about sports writing, Joe Gisondi focuses on the nitty-gritty, with hands-on, practical advice on covering 20 specific sports. From auto racing to wrestling, you’ll find tips on the seemingly straightforward—where to stand on the sideline and how to identify a key player—along with the more specialized—figuring out shot selection in lacrosse and understanding a coxswain’s call for a harder stroke in rowing. Preparing you for just about any game, match, meet, race, regatta or tournament you’re likely to cover, Field Guide to Covering Sports is the ideal go-to resource to have on hand as you master the beat. You can
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