Yahoo, ESPN battle for online sports audience

February 9, 2012
By Joe Gisondi

Yahoo, not ESPN, is the top destination for online sports coverage – at least when it comes to total audience. Yahoo attracted nearly 55 million unique visitors in January, more than 16 million more than runners-up FoxSports and ESPN, reports SportsBusiness Journal. Yahoo trails ESPN, though, when it comes to time spent on a website, earning a 32.1 percent share compared to Yahoo’s 19.9 percent. While jobs at print publications have declined, companies bid for the top talent online. And here’s why – that’s where readers (and advertisers) are headed. So, as I’ve noted, build both your reporting and online skills to better position yourself for the ever-evolving world of sports media.

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